[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.meu.sk\/su-vase-instagramove-pribehy-rentabilne\/#Article","mainEntityOfPage":"https:\/\/www.meu.sk\/su-vase-instagramove-pribehy-rentabilne\/","headline":"S\u00fa va\u0161e instagramov\u00e9 pr\u00edbehy rentabiln\u00e9?","name":"S\u00fa va\u0161e instagramov\u00e9 pr\u00edbehy rentabiln\u00e9?","description":"\u00a0Pod\u013ea Social Reportu , tieto tzv. IStories prekonali svoju konkurenciu, Snapchat, z\u00edskan\u00edm 250 mili\u00f3nov denn\u00fdch akt\u00edvnych u\u017e\u00edvate\u013eov do jedn\u00e9ho roka od svojho spustenia. To v\u0161etko jasne ukazuje, \u017ee strat\u00e9gia spolo\u010dnosti Instagram Stories \u00a0je d\u00f4le\u017eit\u00e1 pre v\u00e1\u0161 vlastn\u00fd marketing soci\u00e1lnych m\u00e9di\u00ed. Ak ste u\u017e za\u010dali vytv\u00e1ra\u0165 pr\u00edbehy pre va\u0161e podnikanie, gratulujeme! Ale ako viete, \u010di to, […]","datePublished":"2019-05-25","dateModified":"2019-05-25","author":{"@type":"Person","@id":"https:\/\/www.meu.sk\/author\/#Person","name":"","url":"https:\/\/www.meu.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ed80251b84ed676fcd71ef963d220ceeed5d461f9c4be55eee40f0fa01d17ef9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed80251b84ed676fcd71ef963d220ceeed5d461f9c4be55eee40f0fa01d17ef9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"meu.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.meu.sk\/wp-content\/uploads\/img_a302112_w16726_t1560870710.jpg","url":"https:\/\/www.meu.sk\/wp-content\/uploads\/img_a302112_w16726_t1560870710.jpg","height":0,"width":0},"url":"https:\/\/www.meu.sk\/su-vase-instagramove-pribehy-rentabilne\/","about":["Podnikanie"],"wordCount":376,"articleBody":"\u00a0Pod\u013ea Social Reportu , tieto tzv. IStories prekonali svoju konkurenciu, Snapchat, z\u00edskan\u00edm 250 mili\u00f3nov denn\u00fdch akt\u00edvnych u\u017e\u00edvate\u013eov do jedn\u00e9ho roka od svojho spustenia. To v\u0161etko jasne ukazuje, \u017ee strat\u00e9gia spolo\u010dnosti Instagram Stories \u00a0je d\u00f4le\u017eit\u00e1 pre v\u00e1\u0161 vlastn\u00fd marketing soci\u00e1lnych m\u00e9di\u00ed.Ak ste u\u017e za\u010dali vytv\u00e1ra\u0165 pr\u00edbehy pre va\u0161e podnikanie, gratulujeme! Ale ako viete, \u010di to, \u010do vytv\u00e1rate, skuto\u010dne dosiahne va\u0161u cie\u013eov\u00fa skupinu a povzbud\u00edte ich, aby sa zapojili alebo nav\u0161t\u00edvili va\u0161e webov\u00e9 str\u00e1nky?Dobrou spr\u00e1vou je, \u017ee ur\u010denie \u00faspechu pre va\u0161e pr\u00edbehy nie je \u0165a\u017ek\u00e9. Tu je n\u00e1vod, ako zmera\u0165 ROI v\u00e1\u0161ho IStory.Poznajte rozdiel medzi dosahom a zobrazeniamiPo prv\u00e9, budete chcie\u0165 pozrie\u0165 sa na ve\u013ekos\u0165 publika, s ktor\u00fdmi sa stretnete so svojimi pr\u00edbehmi na Instagrame. Tieto metriky ur\u010duj\u00fa dosah a zobrazenia. Rozdiel medzi t\u00fdmito dvoma prvkami je ten, \u017ee dosah je presn\u00fd po\u010det pou\u017e\u00edvate\u013eov (jednotliv\u00fdch \u00fa\u010dtov), ktor\u00ed videli v\u00e1\u0161 pr\u00edbeh. Zobrazenia predstavuj\u00fa presn\u00fd po\u010det zobrazen\u00ed. Toto rozl\u00ed\u0161enie je d\u00f4le\u017eit\u00e9, preto\u017ee ten ist\u00fd pou\u017e\u00edvate\u013e si m\u00f4\u017ee zobrazi\u0165 v\u00e1\u0161 Instagram Story viackr\u00e1t.Ak chcete zisti\u0165, ko\u013eko z va\u0161ich sledovate\u013eov prezer\u00e1 va\u0161e pr\u00edbehy, vezmite celkov\u00e9 \u010d\u00edslo dosahu a rozde\u013ete ho celkov\u00fdm po\u010dtom sledovate\u013eov, ktor\u00fdch m\u00e1te. Potom vyn\u00e1sobte toto \u010d\u00edslo 100, aby ste z\u00edskali percento svojich sledovate\u013eov, ktor\u00ed sleduj\u00fa va\u0161e pr\u00edbehy.Merajte interakcieV\u00e1\u0161 hlavn\u00fd cie\u013e je dosta\u0165 interakcie. Hoci pou\u017e\u00edvatelia nem\u00f4\u017eu komentova\u0165 pr\u00edbeh Instagramu, existuje mno\u017estvo sp\u00f4sobov, ako m\u00f4\u017eu st\u00e1le spolupracova\u0165. Patr\u00ed medzi nich n\u00e1v\u0161teva v\u00e1\u0161ho profilu, kliknutie na odkaz na va\u0161e webov\u00e9 str\u00e1nky vo va\u0161om bio a vyu\u017eitie tla\u010didla e-mailu alebo hovoru vo va\u0161om profile. Tieto akcie mo\u017eno mera\u0165.Vo v\u0161eobecnosti je d\u00f4le\u017eit\u00e9 sledova\u0165 metriku interakci\u00ed. Ak s\u00fa napr\u00edklad va\u0161e interakcie na va\u0161ich pr\u00edbehoch n\u00edzke, mo\u017eno budete musie\u0165 zlep\u0161i\u0165 v\u00fdzvu na akciu, aby ste zv\u00fd\u0161ili po\u010det kliknut\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        2\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"S\u00fa va\u0161e instagramov\u00e9 pr\u00edbehy rentabiln\u00e9?","item":"https:\/\/www.meu.sk\/su-vase-instagramove-pribehy-rentabilne\/#breadcrumbitem"}]}]